The Farmer's Dog is a subscription-based pet food company that offers personalized, fresh dog food delivered directly to customers' doors.
The product is most successful when customers are educated and feel confident about investing in a high-quality diet. Typically, this success is achieved when customers call in and chat with CX associates; however, this model is not scalable.
Our goal was to design a self-service model that can provide education, clarity, and guidance for managing customer subscriptions.
