Nina Dinoff
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BNYMellon

 BNYMellon Investment Management was looking for refresh to their Investment Management site. The existing site acted as a portal to several other properties and did not help them retain Financial Advisors on the site. I created a concept design that leverages the beautiful brand work done by the firm Eleven by incorporating bold colors, large photographs, and a powerful type hierarchy. The introduction of thought leadership and utility that drives directly to product quickly engages users and drives them to the content they are looking for.

BNYMellon Investment Management was looking for refresh to their Investment Management site. The existing site acted as a portal to several other properties and did not help them retain Financial Advisors on the site. I created a concept design that leverages the beautiful brand work done by the firm Eleven by incorporating bold colors, large photographs, and a powerful type hierarchy. The introduction of thought leadership and utility that drives directly to product quickly engages users and drives them to the content they are looking for.

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