BNYMellon was looking for an agency who could refresh their Investment Management site. The existing site acted as a portal to several other properties and did not help them retain Financial Advisors on the site. I created a concept design that leverages the beautiful brand work done by the firm Eleven by incorporating bold colors, large photographs, and a powerful type hierarchy. The introduction of thought leadership and utility that drives directly to product quickly engages users and drives them to the content they are looking for.
