Nina Dinoff


This project is a concept derived from a personal passion of mine combined with an opportunity to enter the design for social change sector. I developed every aspect including the brand, design, and business strategy. 

Grab Bag NYC is a collaborative consumption program that provides New Yorkers  with an easy way to remember reusable bags and sack the excuses for using plastic bags.

Role: Creator, Creative Director, Strategist




Web Site


Mobile Application


How it Works

Click through the images below to learn how the program works.